Se acerca ESOMAR LATIN AMERICA 2012

07/05/2012

Faltan pocos días para que comience la conferencia de ESOMAR LATIN AMERICA 2012 que se realizará en Ciudad de México los días 13-15 de Mayo de 2012.

Las oportunidades abundan en América Latina, con una creciente clase media, el aumento del consumo y las inversiones que allí se vuelcan. Sin embargo, siguen sumándose grandes retos y las estructuras sociales y económicas en la región no están preparadas para hacer frente a estos escenarios rápidamente cambiantes. ¿Cómo puede la investigación facilitar el camino al éxito?

Para ser parte de este encuentro, debe registrarse en la siguiente dirección: Customer.service@esomar.org

Para mayor información contactar al Programme Manager, Alfonso Regalado a.regalado@esomar.org

Programme Committee

	Ignacio Galceran (Committee Chair) Latin America CEO, TNS Global, Mexico/Brazil
	Ana Claudia Marquezano Alvarez Consumer Strategy and Insights Director, Pepsico Latam, Brazil
	Alejandro Garnica Executive Director, ARIA Alliance, Mexico
	Monica Kleiman Managing Director, GfK Kleiman Sygnos, Argentina
	Alicia Martín del Campo CEO and Founder, Qualimerc, Mexico
	Carolina Mejia Posada Knowledge Leader and Founder, INSPIRED Active Knowledge, Colombia

Programa:

Sunday, 13 May 09.00 – 20.00
08.00 – 09.00	Workshops registration
09.00 – 17.00	Workshop: The latest trends in social media and market research Opportunities & challenges in the fast-changing world of social media
16.00 – 19.00	Conference registration
19.00 – 20.00	Welcome reception

Note: Simultaneous translation will be provided for all ESOMAR Latin America 2012 presentations. Please use the language key below to see which language a presentation will be given in. ENG – English
ESP – Spanish
POR – Portuguese

Monday, 14 May – Conference day one 09.00 – 18.00
09.00 – 09.05	Opening ESOMAR
09.05 – 09.15	Welcome Gabriela de la Riva, President, AMAI, Mexico
09.15 – 09.30	Introduction to programme, session and opening keynote Ignacio Galceran (Committee Chair)
	The Bigger Picture
09.30 – 10.00	Esp Opening keynote speaker People Meter, People Matter Alejandro Quintero, Corporate Vice President of Sales and Marketing, Televisa Group, Mexico
10.00 – 10.25	Esp The New Shape of Latin American Society Luis Woldenberg, NODO Investigación + Estrategia, Mexico
10.25 – 10.30	Q&A
10.30 – 11.00	Networking break
	The Bigger Picture – The session continues
11.00 – 11.05	Introduction by session chair Alicia Martín del Campo, Qualimerc, Mexico
11.05 – 11.30	Esp How to Continue Being a Culturally Relevant Brand? Coca-Cola and its 125 reasons to believe Omar Fuentes, The Coca-Cola Company, Mexico Pablo Kennedy, The Coca-Cola Company Latin America, Argentina
11.30 – 11.55	Eng The Kids are Alright! Nickelodeon LATAM; Kids & Family GPS Noel Gladstone, Nickelodeon/MTV Networks, USA
12.00 – 12.25	Eng Preparing for the New Era How to adapt and sell in Latin America in the 21st Century Dan Hill, Sensory Logic, USA
12.25 – 12.35	Q&A
12.35 – 12.40	Sponsors fast track
12.40 – 14.00	Client round table lunch This client-only session provides an exclusive and informal format for discussion and debate of today’s most critical topics facing the client’s research agenda. By invitation only
12.40 – 14.00	Lunch
	Business Beyond Borders
14.00 – 14.10	Introduction by session chair Alejandro Garnica, ARIA Alliance, Mexico
14.10 – 14.30	Esp MasterCard-Master Insights The journey from questioning to listening in Latin America Ricardo Alvarez, MasterCard Worldwide, USA
14.30 – 14.50	Eng Brazil’s Middle Class? Your Table is Ready Opportunities and challenges facing the food service industry in Brazil Gabriel Aleixo, BrainJuicer, Brazil Renata Ribeiro, Nestlé, Brazil
14.50 – 15.10	Esp The Power of Pacha Mama Mother Earth and the construction of successful brands Julia Helena Carrillo, Consultor Apoyo, Ecuador Cristina Paez, Consultor Apoyo, Ecuador María Augusta Iturralde, Komité, Ecuador
15.10 – 15.30	Business Buzz Panel An interactive panel exploring business trends and research in Latin America
15.30 – 16.00	Networking break
	Business Beyond Borders – The Future Capsule
16.00 – 16.10	Introduction by session chair Alejandro Garnica, ARIA Alliance, Mexico
16.10 – 16.30	Esp Purchase Prediction and Brand Loyalty Alejandro Salgado, Neurosketch, Colombia Maria Jose Calvo, Neurosketch, Colombia Maria Fernanda Gomez, Neurosketch, Colombia Carlos Velasco, Neurosketch, Colombia
16.30 – 16.50	Fringe Factory «Latina» An informative and informal capsule introducing Fringe Factory to the Latin American Community Cristina Paez, Fringe Factory Board Member, Ecuador
16.50 – 18.00	Networking drinks
19.00 – 19.30	Transportation to the Networking Dinner
19.30 – 23.30	Networking dinner Sponsored by NETQUEST, ESOMAR Latin America Partner Location: Restaurant Del Bosque, at the heart of Chapultepec Park (Minor lake), a landmark in Mexico City. Website: www.cafedelbosque.com.mx

Tuesday, 15 May – Conference day two 09.00 – 17.00
	The Eco-Innovation
09.00 – 09.05	Introduction by session chair Ana Claudia Marquezano Alvarez, PepsiCo Latam, Brazil
09.05 – 09.30	Esp Let the Brazilian Sun Shine In Building credibility for solar energy by developing research-based concepts and communication Fabián Echegaray, Market Analysis, Brazil
09.30 – 09.55	Por Sustainable Brazil Perceptions and practices of the new Brazilian middle class on sustainability and conscious consumption Mario Mattos, GfK CR, Brazil
09.55 – 10.00	Q&A
10.00 – 10.30	Esp Guest speaker Sharing the Well-Being, Being Well Cecilia Riviello, General Director, Natura Cosmetics, Mexico
10.30 – 11.00	Networking break
	Digital Innovation – Part I (Fast Track)
11.00 – 11.10	Introduction by session chair Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia
11.10 – 11.25	Esp When Tomorrow Becomes Today Daniel Cunill, Cint, Spain
11.25 – 11.40	Esp Digital Boost in Latin America Alexandro Herrera, TNS, Mexico
11.40 – 11.55	Esp Social Media Experiences Consumers or people? Andres Lopez, Firefly Millward Brown, Mexico Luis Miguel Quijada, Firefly Millward Brown, Mexico
11.55 – 12.10	Q&A
12.10 – 13.30	Lunch
	Digital Innovation – Part II
13.30 – 13.35	Introduction by session chair Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia
13.35 – 13.55	Eng Augmenting Brands with Real Time Data Marilena D’Amone, Reckitt Benckiser, Brazil Philip McNaughton, Face, UK
13.55 – 14.15	Eng Multi-Language Multi-Continent B2B Community Panel How B2B research can effectively span the world Monique Morden, Vision Critical, Canada Eddie Accomando, Texas Instruments, USA
14.15 – 14.35	Esp Should Latin America Fall in Love with Shopper Mobile Research? Armando Mora, Ipsos, Mexico Fabio Martins, Ipsos, UK
14.35 – 14.50	Q&A
14.50 – 15.20	Networking break
15.20 – 15.25	Introduction to closing guest speaker Ignacio Galceran (Committee Chair)
15.25 – 15.55	Esp Closing guest speaker Magical Mexico Gabriela Espinosa, Market Intelligence Director, Consejo de Promoción Turística de México, Mexico
15.55 – 16.00	Q&A
16.00 – 16.10	Programme summary Ignacio Galceran (Committee Chair)
16.10 – 16.20	Closing Finn Raben, ESOMAR Director General
16.20 – 17.00	Farewell drinks

Se acerca ESOMAR LATIN AMERICA 2012

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